There are plenty of compelling reasons why software marketers should utilize a professional freelance copywriter to achieve their objectives. Here are10 attractive benefits:
A professional freelance copywriter possesses the skill, expertise and ability to craft “spot-on” materials that hit home with a target audience and compel buyers to act. A freelance professional is more than just a writer. With the mindset of a marketer, a copywriter is adept at motivating prospects through persuasive messaging, which can lead to shorter sales cycles and increased ROI.
2. Cost effectiveness
Tight budgets necessitate smart decisions. Outsourcing work to a professional freelance copywriter will save you money and increase your bottom line. Since a freelancer works on a per-job basis, the company pays only for specific projects – you pay for their writing, and that’s it. The return on your relatively small investment will pay for itself many times over in the form of effective marketing and increased sales.
3. Economize time
You and your staff have myriad tasks to complete, and never enough time to do them all. Writing can be a painfully slow, time-consuming process for those not accustomed to crafting copy. A professional copywriter relieves you of that burden and frees up more time in the workday for you to perform your central duties. Why be bogged down for two weeks with an intensive writing project when you can hand it off to a freelancer and have it skillfully completed in a matter of days?
Credibility is of utmost importance in all your marketing materials. With a professional freelance copywriter, you can expect work that meets and exceeds your level of excellence, and accept nothing less. As part of their contract, freelancers normally offer a set of revisions, if requested, to assure the company satisfied with the copy. Outsourcing could actually raise your standards, because a freelancer is not a permanent employee but someone whose success requires their best possible work with every project.
5. Increased productivity
Very few employees in your company specialize in writing. Some have the gift, but most don’t. They weren’t hired to be writers, nor is writing their area of expertise. By keeping your talented employees focused on what they do best, productivity is maximized. Same with morale. Outsourcing your writing tasks to a freelance professional gives you the best of both worlds – quality copy and better ROI from your work force.
6. A promoter’s mindset
A professional copywriter is highly skilled in crafting “call-to-action” marketing materials which promote your business in the most effective way possible. By combining exemplary writing skills and an understanding of marketing and advertising, a copywriter is able to present your business in ways that get noticed and generate response.
7. Fresh perspective
A copywriter brings his own ideas and creative concepts to every project. Most of this knowledge is based on research and interviews with those in your target market. By “taking the pulse” of your customers and incorporating their feedback into your marketing campaign, a copywriter makes use of valuable input which might have been otherwise overlooked.
8. Specialist on demand
Some copywriters work within a “niche” market, such as software and technology. And within these focused markets, freelancers take an even more targeted approach and specialize in case studies and white papers, for example. So your company could use one freelancer whose specialty is in that arena, and another whose focus is direct mail. In doing so, you’re assured of quality work by an experienced professional in that particular field rather than a “jack-of-all-trades” writer.
9. Clean, crisp copy
In addition to receiving copy that “sings” from a professional copywriter, you can expect it to be clean, concise and error-free. Misspelled words and typos can make your company look amateurish and lessen the credibility of your marketing. With a professional copywriter, you’ll get proofread copy and peace of mind knowing there won’t be any costly mistakes.
10. On time, every time
A professional copywriter puts a premium on meeting deadlines – every time – without exception. Punctuality is ingrained in the job description. Whether you outsource the entire project or need assistance on a particular aspect, a professional copywriter makes it a priority to deliver work on time to keep your marketing operation running smoothly, without delay.
The takeaway? Marketing and communication are two of the most vital components to your company’s success. Using a professional copywriter for your important writing tasks makes smart business sense.